Shop 15% off our award winning Primrose Reco Masque ! Use code: Primrose15 | Free delivery for purchases over $150

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Best Treatment

Our incredible PRIMROSE RECO MASQUE has been nominated as the best hair treatment of 2019 by the Australian Hair Industry Awards (AHIA).

Infused with 33 certified organic ingredients, the incredible EPR ANTIFRIZZ HYDROCREME is the perfect leave-in creme for curly or straight hair.

Our VOLUDUST POWDER is our favourite vegan hair care product loved by stylists everywhere. Voludust helps add volume and definition to your hair.

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Luxury Organics

Blend of natural ingredients infused into every product

The DNA Luxury Organics range is 100% Australian made and a fusion of Australian certified organic ingredients, plant extracts and laboratory raw ingredients.

Certified Organic Ingredients

Supporting our local farmers

Our organic ingredients are purchased and certified in Australia for trusted integrity and our suppliers are chosen for their pure and ethical farming practices.

Australian Born & Owned

100% Australian owned

DNA Organics is an Australian owned, researched and formulated high performance product used by professional hairdressers and taken home by consumers.

We Know Organic Colour

Organic based hair colour and hair care products

We know organic hair colour, organic hair care and organic hair treatments. Every DNA Organics hair colour is infused with 33 of the finest Australian certified organic ingredients.

The Original Organics Brand

The Organics Revolution

DNA are the original and official brand that started the Organics Revolution in the professional hair industry in 1995.

We're Winners!

2019's Best Hair Treatment

Our Primrose Reco Masque won Best in Treat at the Australian Hair Industry Awards. This award winning hair treatment is Australian made, cruelty free and contains certified organics.

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